Purple Magazine

Sep 2026

For the Best of the Season project, photographer Juergen Teller captures a expansive fashion editorial for Purple Magazine. Set against the historic architecture and street corners of Rue de la Paix, the series leans into a candid, documentary-style aesthetic that contrasts high-fashion silhouettes with the grit of urban Paris. Working with fashion director Laëtitia Gimenez Adam, the shoot highlights intricate textures and structured tailoring, from voluminous coats to metallic embellishments. The imagery relies on natural light and an observational approach to capture the collection across various outdoor urban vignettes, including vintage street lamps and classic city signage. Production featured casting by Giorgia Aversa, Helena Balladino, and Piergiorgio Del Moro, with beauty direction by hair stylist Yuji Okuda and makeup artist Satoko Watanabe. The series features models including Aluel Keror, Anasofia Negrutsa, Avishag Amir, Baptiste Vivo, Bradley Van Schalkwyk, Bruklin Lecaj, Canlan Wang, Isa Nilwik, Joe Bottomer, Josephen Akuei, Lisa Hageman, Nanne Groenewegen, Viktorija Bauzyte, and Yq.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Street

Editorial