Bershka

May 2026

The Golden Coast Stories campaign for Bershka captures the essence of sun-drenched escapism, grounding the brand's latest swimwear collection in a narrative of rugged coastal elegance. Through the lens of photographer Javier Avila, the project leans into a cinematic visual language that emphasizes the interplay between organic textures and modern silhouettes. Set against dramatic, weather-worn limestone formations and the expanse of a deep blue sea, the editorial aesthetic relies heavily on high-contrast natural light to accentuate the collection’s vibrant geometric patterns and tonal plaids. Fashion director Juan Arias and stylist Fer Sempere curate a relaxed, aspirational mood, dressing model George Godspower in a mix of classic swimwear and carefully selected accessories like layered necklaces and vintage-inspired eyewear. The photography effectively utilizes the harsh, direct sun to craft sharp, graphic shadows, creating a compelling dialogue between the subject's athletic physique and the textured, craggy landscape. By incorporating elements such as vintage vehicles and close-up mirror reflections, the campaign balances commercial polish with an authentic, travel-oriented lifestyle narrative. The result is a series of images that feel both spontaneous and meticulously composed, successfully positioning the swimwear as an essential component of a sophisticated summer wardrobe while maintaining a raw, tactile connection to the elements of the coast.

Lifestyle, Editorial

Natural light

Swimwear, Fashion