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·"Golden Coast Stories" Swimmwear Col ...

Model George Godspower in pink patterned swim shorts standing on rocks by breaking ocean waves for Bershka.

Model George Godspower in pink patterned swim shorts holding a bucket hat against an ocean backdrop.

Model George Godspower wearing striped swim shorts and an open white shirt, leaning on a classic white car overlooking the ocean.

Shirtless Black man wearing a red bandana and striped swim shorts seated in the open doorway of a classic car under a clear sky.

Model George Godspower shirtless in blue patterned swim trunks standing against a sunlit layered rock cliff.

Shirtless man in patterned brown swim shorts and sunglasses posing in front of a vintage classic car by the coast

Black man wearing checkered swim shorts posing against weathered white rock formations under bright sun

Shirtless Black man in red striped swim shorts leaning against a vintage white convertible car overlooking the blue ocean.

Model George Godspower seen from behind wearing black and white checkered swim shorts against pale coastal rock formations.

Model George Godspower wearing black and white checkered swim shorts against pale coastal rock formations in bright sun.

Shirtless Black man in light blue patterned swim shorts reclining on a textured white rock under a clear blue sky.

Model George Godspower wearing patterned light blue swim shorts leaning against a textured pale rock cliff.

Model George Godspower in striped swim shorts and yellow sunglasses leaning against a white car by the ocean.

Shirtless Black male model seen from behind wearing light blue plaid swim trunks while leaning against pale coastal rock.

Reflection of a Black man wearing wraparound sunglasses seen in the chrome side mirror of a car.

Model George Godspower in pink patterned swim shorts standing barefoot against a white coastal cliff beside the ocean.

Model George Godspower seen from behind in pink swim shorts and a bucket hat standing on coastal rocks overlooking the sea.

A Black man wearing pink patterned swim shorts crouched on a pale rocky cliff beside the ocean.

Model George Godspower from behind in pink patterned swim shorts standing against a sandstone coastal rock formation near the ocean.

Bershka "Golden Coast Stories" Swimmwear Col ... 2026

About

The Golden Coast Stories campaign for Bershka captures the essence of sun-drenched escapism, grounding the brand's latest swimwear collection in a narrative of rugged coastal elegance. Through the lens of photographer Javier Avila, the project leans into a cinematic visual language that emphasizes the interplay between organic textures and modern silhouettes. Set against dramatic, weather-worn limestone formations and the expanse of a deep blue sea, the editorial aesthetic relies heavily on high-contrast natural light to accentuate the collection’s vibrant geometric patterns and tonal plaids. Fashion director Juan Arias and stylist Fer Sempere curate a relaxed, aspirational mood, dressing model George Godspower in a mix of classic swimwear and carefully selected accessories like layered necklaces and vintage-inspired eyewear. The photography effectively utilizes the harsh, direct sun to craft sharp, graphic shadows, creating a compelling dialogue between the subject's athletic physique and the textured, craggy landscape. By incorporating elements such as vintage vehicles and close-up mirror reflections, the campaign balances commercial polish with an authentic, travel-oriented lifestyle narrative. The result is a series of images that feel both spontaneous and meticulously composed, successfully positioning the swimwear as an essential component of a sophisticated summer wardrobe while maintaining a raw, tactile connection to the elements of the coast.