Bershka

B&W by Javier Avila

Brand

Bershka

ProjectB&W by Javier Avila

Date

Mar 2024

Description

B&W by Javier Avila is a high street fashion editorial series for Bershka, centered on a minimalist, monochrome aesthetic. Photographer Javier Avila and fashion director Juan Arias explore sculptural tailoring and high-contrast styling, featuring model Alida Aciu across a collection of studio portraits and full-length compositions. The work leverages a clean, high-key studio environment to emphasize the interplay between sharp silhouettes and graphic textures. Using analogue film techniques and natural, diffused lighting, the project highlights the structured lines of a dark, layered wardrobe paired with stark white accessories against a seamless backdrop.

Style

Editorial, Vertical, Monochrome, Clean

Industries

High Street Fashion

Color

Jet Black

Background

White Seamless

Context

Advertising Campaign