Bergdorf Goodman
Bergdorf Goodman 'The Expressionists'
Brand
Date
May 2022
Description
Bergdorf Goodman presents 'The Expressionists,' a fashion campaign that captures high-energy styling through a series of vivid, character-driven vignettes. Starring Denée Benton, the film features close-ups of metallic footwear and textured apparel against a backdrop of neon lighting and metallic tinsel curtains. Produced with a focus on cinematic intensity, the campaign utilizes saturated purple and pink light palettes and a checkerboard floor setting. The visual narrative is punctuated by bold typography, employing live-action techniques to emphasize the collection's expressive aesthetic.
Style
Horizontal, Cinematic, Neon, Golden Hour
Industries
Luxury Fashion Houses
Color
Jet Black
Gold
Background
Bar
Context
Advertising Campaign, Brand Film / Corporate Video
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