Bergdorf Goodman Bergdorf Goodman 'The Expressionists' 2022

About

Bergdorf Goodman presents 'The Expressionists,' a fashion campaign that captures high-energy styling through a series of vivid, character-driven vignettes. Starring Denée Benton, the film features close-ups of metallic footwear and textured apparel against a backdrop of neon lighting and metallic tinsel curtains. Produced with a focus on cinematic intensity, the campaign utilizes saturated purple and pink light palettes and a checkerboard floor setting. The visual narrative is punctuated by bold typography, employing live-action techniques to emphasize the collection's expressive aesthetic.