Benefit Cosmetics UK
Look Good Feel Better
Brand
ProjectLook Good Feel Better
Date
Jan 2025
Description
Benefit Cosmetics UK presents 'Look Good Feel Better,' a documentary-style video project exploring themes of resilience and personal confidence. The production utilizes a vertical format to capture a narrative centered on community support, bridging the gap between everyday experiences and medical treatment. The aesthetic leans into a distinct artistic direction, layering mixed-media collage elements and torn paper effects alongside dynamic VFX. Creative development for the project was provided by AdSmart from Sky.
Style
Documentary, Artistic, Lifestyle, Vertical
Techniques
Collage, VFX / visual effects
Industries
Cosmetics
Color
Jet Black
Pure White
Context
Advertising Campaign
Associated creatives
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