Benefit Cosmetics UK: Look Good Feel Better
Brand
Date
Jan 2025
Description
Benefit Cosmetics UK presents 'Look Good Feel Better,' a documentary-style project exploring individual narratives of resilience. The film features a personal account set against a high-contrast pink background, utilizing a visual language that integrates artistic collage elements and dynamic VFX. Moving between scenes of daily life and medical contexts, the project employs vertical-format storytelling and torn paper effects to maintain visual engagement. The creative direction for the campaign was led by AdSmart from Sky.
Style
Documentary, Artistic, Lifestyle, Vertical
Techniques
Collage, VFX / visual effects
Industries
Color
Jet Black
Pure White
Context
Advertising Campaign
Associated creatives
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