Becky Adlington
Swim Stars
Brand
ProjectSwim Stars
Date
Jan 2025
Description
Becky Adlington’s Swim Stars initiative introduces an infant-focused aquatic program centered on early water confidence and safety. Filmed within a modern indoor facility, the commercial footage documents guided lessons featuring both instructors and parent-infant participants. Produced with creative input from AdSmart from Sky, the campaign employs a clean, live-action aesthetic. The visual approach leans into natural light to capture the interactions between mothers and children, highlighting the use of pool toys and sensory aids within the retail aquatic environment.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Specialty Retailers
Color
Navy
Pure White
Background
Outdoor Pool
Context
Brand Film / Corporate Video
Associated creatives
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