Be.Broxbourne

Feb 2025

Be.Broxbourne showcases its comprehensive health and wellness facilities in this dynamic promotional video, produced in collaboration with AdSmart from Sky. The piece provides a tour of the club's multi-functional zones, capturing members moving through weight training, indoor cycling, yoga, and aquatic sessions. Utilizing a live-action technique paired with subtle VFX, the commercial leans into a high-energy aesthetic. The production makes use of natural lighting throughout the club's common areas and integrates vibrant ambient lighting within specific fitness studios to highlight the breadth of the club's sports and wellness offerings.

Horizontal, Commercial, Action

VFX / visual effects

Fitness

Gym

Advertising Campaign, TVC / TV Commercial