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Beats You Love Me 2024

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The 'You Love Me' campaign for Beats explores the intersection of music, style, and personal identity through a series of intimate, slice-of-life vignettes. Produced by PRETTYBIRD US, the film utilizes raw, analogue-inspired textures and cinematic lighting to ground its storytelling in authentic environments. Crafted with creative direction from Translation, the project focuses on expressive portraiture and candid moments. The production balances a nostalgic visual quality with a rich grade, emphasizing the relationship between community and sound culture.

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