Beats
You Love Me
Brand
ProjectYou Love Me
Date
Jan 2024
Description
The 'You Love Me' campaign for Beats explores the intersection of music, style, and personal identity through a series of intimate, slice-of-life vignettes. Produced by PRETTYBIRD US, the film utilizes raw, analogue-inspired textures and cinematic lighting to ground its storytelling in authentic environments. Crafted with creative direction from Translation, the project focuses on expressive portraiture and candid moments. The production balances a nostalgic visual quality with a rich grade, emphasizing the relationship between community and sound culture.
Style
Horizontal, Cinematic, Raw, Nostalgic
Techniques
Analogue / film
Industries
Consumer Electronics
Color
Jet Black
Pure White
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
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