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Beats, Kim Kardashian: Beats by Kim

Date

Oct 2024

Description

Beats and Kim Kardashian collaborate for this campaign, introducing a new series of wireless headphones. The creative, led by Miramar, focuses on a collection of over-ear audio accessories presented in a palette of brown, beige, and cream. Produced as a series of vertical, live-action commercial assets, the film places the product against a minimal, neutral backdrop. The aesthetic leans into a clean, studio-focused style, utilizing soft lighting and deliberate movement to highlight the textures of the hardware.

Style

Vertical, Commercial, Clean

Color
Pure White
Chocolate
Background

Grey Seamless

Context

Advertising Campaign

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