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Beats: Welcome to the Dark DC

Brand
Date

Nov 2022

Description

Beats presents the behind-the-scenes production for the Welcome to the Dark DC campaign. The project captures the collaborative creative process within a photo studio, framing the technical execution of the campaign against a white seamless backdrop. Featuring documentary styling and 1980s-inspired aesthetics, the footage employs live-action techniques to document the interaction between crew and talent. The production, managed by Love Song, leans into film aesthetics to highlight the collaborative environment of the set.

Style

Documentary, Horizontal, Tone & Emotion Style, 1980s

Techniques

Natural light, Super 8 / 16mm

Color
Charcoal
Light Grey
Background

White Seamless

Context

Backstage / Behind the Scenes

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