Beats: Welcome to the Dark DC
Brand
Date
Nov 2022
Description
Beats presents the behind-the-scenes production for the Welcome to the Dark DC campaign. The project captures the collaborative creative process within a photo studio, framing the technical execution of the campaign against a white seamless backdrop. Featuring documentary styling and 1980s-inspired aesthetics, the footage employs live-action techniques to document the interaction between crew and talent. The production, managed by Love Song, leans into film aesthetics to highlight the collaborative environment of the set.
Style
Documentary, Horizontal, Tone & Emotion Style, 1980s
Techniques
Natural light, Super 8 / 16mm
Industries
Color
Charcoal
Light Grey
Background
White Seamless
Context
Backstage / Behind the Scenes
Associated creatives
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