Beats: More Features, More Feels
Brand
Date
Jan 2024
Description
Beats presents 'More Features, More Feels,' a commercial campaign highlighting the latest technical iterations of their wireless earbuds. The project leans into a cinematic aesthetic, utilizing blue-lit studio environments to frame the product alongside abstract geometric forms. The film emphasises updated acoustic features, such as enhanced venting, transparency mode, and extended battery life through high-contrast product photography. The visual language shifts between these tight hardware close-ups and lifestyle sequences, relying on clean typography and a live-action technique to communicate the device's immersive sound capabilities.
Style
Horizontal, Cinematic, Clean
Industries
Color
Jet Black
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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