Beats: Level Up

Brand

Date

Jan 2024

Description

Beats presents Level Up, a commercial campaign that explores the intersection of professional football and digital culture. The project centers on a live-action performance by footballer Alessia Russo, capturing the athlete as she engages with her hardware in a stadium setting before transitioning into a stylized, pixelated universe. The creative execution bridges cinematic sports cinematography with distinct 8-bit retro animation. By integrating game-inspired UI elements and platform-specific visual effects, the work leans into a nostalgic aesthetic that mirrors the pacing of arcade-style play. Developed in collaboration with agency Translation, the project utilizes vertical composition to optimize the viewing experience for modern mobile platforms.

Style

Vertical, Action, Cinematic, Retro

Techniques

VFX / visual effects

Industries

Basketball

Color

Pure White

Silver

Background

Sports Venue

Context

Advertising Campaign, TVC / TV Commercial

Associated creatives

TranslationAgency / Creative

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Beats: Level Up

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