Beats: Game Starts Here
Brand
Date
Jan 2024
Description
Beats presents 'Game Starts Here,' a commercial project that shifts between the weight of academic discourse and the focus required for high-stakes competition. The piece intercuts scenes set in classrooms with focused, intimate shots of subjects wearing the brand's headphones, using a desaturated colour palette and warm, natural lighting to ground the narrative in a contemplative space. Crafted by agency Hustle, the film leans into a cinematic, live-action technique to build a moody aesthetic. Arcade Edit handled the editing, which emphasises the tension between heavy, historical discussion and the individual preparation required for elite performance.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Natural light
Industries
Color
Pure White
Crimson
Jet Black
Context
TVC / TV Commercial
Associated creatives
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