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Beats You Love Me 2021

About

Beats presents 'You Love Me', a campaign led by the creative team at Translation that spotlights a series of intimate, cinematic portraits. The film captures various individuals in personal, everyday settings, grounding the narrative in observational storytelling. Produced by PRETTYBIRD US, the project leans into analogue film aesthetics, featuring authentic grain and a distinct textured colour grading. The visual approach, captured on Super 8 and 16mm, creates a live-action technique that emphasises presence and personal expression across the diverse sequences. Post-production and VFX were managed by Company 3 New York.

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