Beats: Powerbeats: They Stay In Your Ears
Brand
Date
Oct 2025
Description
Beats frames its Powerbeats campaign around the intersection of high-intensity athletics and daily production. Directed by the team at MJZ, the commercial spot centers on NFL star Justin Jefferson, grounding the product within an active, on-set environment defined by bright natural daylight and sharp lighting. Developed alongside agency MIRIMAR, the piece utilizes live-action techniques to toggle between wide exterior shots and intimate interactions. The production highlights the functional nature of the tech in a professional, contemporary setting, with audio-visual finishing provided by Work Editorial, KEVIN, Trafik, The Elements Music, and Lime Studios.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Jet Black
Beige
Background
Street
Context
TVC / TV Commercial
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