Beats: Beats by Dre x Naomi Osaka
Brand
Date
Nov 2023
Description
This Beats campaign features professional tennis player Naomi Osaka, capturing her transition from quiet, dimly lit locker room preparations to the intensity of the professional court. The narrative highlights the intersection of focus and sports culture, utilizing a blend of natural daylight and low-key interior lighting to frame the subject. The project was developed by Virtue Worldwide, with production handled by One Another. Through a live-action technique and a distinct analogue film aesthetic, the commercial leans into a cinematic visual language.
Style
Horizontal, Cinematic
Techniques
Analogue / film
Industries
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.