Beats: Beats x Chloe Bailey
Brand
Date
Aug 2024
Description
This commercial campaign for Beats spotlights the Beats Fit Pro wireless earbuds, featuring singer and actress Chloe Bailey. The project captures the product through a series of dynamic sequences, including high-energy dance choreography and focused boxing sessions. Produced with agency support from AGÜITA, the film leans into an active, rhythmic aesthetic. The visual approach utilizes live-action technique and cinematic pacing, transitioning from a studio environment to urban loft and industrial gym settings to emphasize the earbuds' fit during movement.
Style
Horizontal, Action, Cinematic, Clean
Techniques
Slow motion
Industries
Color
Pure White
Blush
Jet Black
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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