BCITO Country is an advertising project developed by EightyOne to highlight the organization's public awareness efforts. The narrative centers on a protagonist traveling through rural landscapes, updating roadside signage in a series of sequences characterized by cinematic color grading and a raw, live-action technique.
Produced by Supernormal, the film utilizes intimate interior framing and exterior scenery to establish its tone. The project features post-production by Supernormal and sound design by Liquid Studios.
