BCITO: BCITO Country
Brand
Date
Feb 2025
Description
BCITO Country is an advertising project developed by EightyOne to highlight the organization's public awareness efforts. The narrative centers on a protagonist traveling through rural landscapes, updating roadside signage in a series of sequences characterized by cinematic color grading and a raw, live-action technique. Produced by Supernormal, the film utilizes intimate interior framing and exterior scenery to establish its tone. The project features post-production by Supernormal and sound design by Liquid Studios.
Style
Horizontal, Cinematic, Grainy, Raw
Industries
Color
Navy
Cream
Beige
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
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