BCITO
BCITO Country
Brand
ProjectBCITO Country
Date
Feb 2025
Description
BCITO's 'BCITO Country' project is a public awareness campaign that follows a protagonist traveling through regional landscapes to update local welcome signage. Produced by Supernormal, the work centers on a quiet, character-led narrative supported by intimate interior framing. The film utilizes a raw, cinematic color grade and a grainy aesthetic to ground the live-action footage in a rural setting. Creative development for the campaign was handled by EightyOne, with post-production by Supernormal and original sound design by Liquid Studios.
Style
Horizontal, Cinematic, Grainy, Raw
Industries
Public Awareness
Color
Navy
Cream
Beige
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
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