BCITO BCITO Country 2025

Description

This advertising video for BCITO's BCITO Country project follows a middle-aged man as he drives a station wagon through various towns and updates roadside welcome signs with numbers. The narrative features cinematic color grading, intimate vehicle interiors, and roadside scenery, capturing the character's passion project. Production credits include Supernormal for production, EightyOne as agency, Supernormal for post-production, and Liquid Studios for sound.