Barker & Stonehouse
10 Promotion
Brand
Project10 Promotion
Date
Feb 2025
Description
Barker & Stonehouse introduces their latest retail promotion with a commercial film centered on the Lenor sofa. The campaign leans into a bright, contemporary aesthetic, showcasing the furniture within a clean, minimalist domestic setting. The edit emphasizes the textural quality of the cream-colored boucle upholstery through close-up shots of its channeled construction. Featuring natural light and live-action cinematography, the production highlights the product’s design details alongside seasonal sales messaging. The creative execution was led by AdSmart from Sky.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Specialty Retailers
Color
Cream
Chocolate
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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