Barbour Barbour S/S 25 Campaign 2025

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This outdoor fashion campaign imagery for the Barbour S/S 25 project was photographed by Brendan Freeman, featuring styling by Aisling Ryan, hair by Federico Ghezzi, and models Erin Harrison and Otto Lotz. The wide-angle landscape shot captures a grassy hillside divided by a traditional drystone wall under a heavy overcast sky, with distant rolling hills and a stand of tall trees. A person stands near the low stone wall while a dog runs across the open pasture in the foreground. Large white typography bearing the Barbour brand name is anchored across the lower portion of the frame. The natural daylight provides soft, diffuse illumination over the rural terrain.