Balenciaga

Jul 2025

The Balenciaga Winter 2025 ad campaign serves as a masterclass in the juxtaposition of high-fashion sensibilities and classical opulence. Under the precise creative direction of Dovile Drizyte, photographer Juergen Teller captures a series of striking vignettes that lean into a cinematic, editorial aesthetic. Utilizing natural light to emphasize the rich textures of leather, suede, and faux fur, the project highlights the brand's latest collection through a curated blend of still life and portraiture. The campaign features a storied cast of talent, including Isabelle Huppert, Nicole Kidman, and Claudia Schiffer, who are placed within grand, historical interiors that serve as a sophisticated foil to the sharp, contemporary silhouettes of the clothing. Stylist Marie Chaix masterfully contrasts oversized streetwear elements—such as puffer jackets and distressed denim—with structured tailoring and futuristic wrap-around eyewear. These commercial images, which frequently incorporate ornate antique furnishings and lush floral arrangements, feel both surreal and deeply rooted in a refined, traditional atmosphere. By balancing utilitarian edge with timeless luxury, the project creates a visual dialogue between the past and the present. Whether focusing on a minimalist handbag or a full-length studio portrait, the imagery maintains a polished consistency that reaffirms the house's dedication to architectural forms and bold, monochromatic storytelling.

Commercial, Lifestyle, Editorial, Editorial

Natural light

Luxury Fashion Houses, Fashion