Balenciaga: Smith Smith
Brand
Date
Jun 2025
Description
Balenciaga explores stark, atmospheric storytelling in this fashion film, titled Smith Smith. The project leans into a monochrome aesthetic, utilizing high-contrast lighting to accentuate the silhouettes of a patterned plaid coat against industrial, stone-textured backdrops. Produced by CLM Film with creative direction from Simmonds Ltd, the piece features a series of precise vignettes—moving from a portrait against a circular stone wall to abstract close-ups of ice and masonry. The work incorporates cinematic, live-action techniques to build a solemn and moody visual sequence.
Style
Horizontal, Cinematic, Monochrome
Industries
Color
Jet Black
Pure White
Background
Warehouse
Context
Advertising Campaign, Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.