Balenciaga explores stark, atmospheric storytelling in this fashion film, titled Smith Smith. The project leans into a monochrome aesthetic, utilizing high-contrast lighting to accentuate the silhouettes of a patterned plaid coat against industrial, stone-textured backdrops.
Produced by CLM Film with creative direction from Simmonds Ltd, the piece features a series of precise vignettes—moving from a portrait against a circular stone wall to abstract close-ups of ice and masonry. The work incorporates cinematic, live-action techniques to build a solemn and moody visual sequence.
