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·'Heart and Body' Summer 2026 Ad Campaign

Winona Ryder smiling in a black top against a plain grey background for the Balenciaga Summer 2026 campaign.

Portrait of Winona Ryder with eyes closed wearing a black garment against a light grey studio background.

Model wearing a black dress and opera-length leather gloves against a textured concrete wall.

Model in black dress wearing a crystal visor and white gloves holding a light handbag against a grey backdrop

Portrait of Winona Ryder wearing a dark structured leather garment against a plain grey backdrop for Balenciaga.

Model in black dress wearing leather gloves holding a black handbag in front of a white wall

Black man wearing a brown leather jacket holding a dark handbag against a plain background

Man wearing a black jacket and white collared shirt with black tie, posing against a textured wall with hand resting on chin

Model in black leather bomber jacket holding a small black handbag against a plain white background

Portrait of young man wearing black leather hooded jacket and white t-shirt against a plain grey studio background.

Danielle Deadwyler wearing a black leather crop top and skirt against a plain wall for Balenciaga

Model in black leather coat wearing gloves and holding a dark handbag against a rough concrete architectural interior setting.

Model in a bright yellow coat holding a dark brown handbag against a raw concrete interior background

Model wearing a white collared shirt with a black bow and black blazer against a grey backdrop

Model in a long black dress with white opera gloves and an embellished face mask standing in a rustic room.

Close-up portrait of a man in a black leather jacket with his hand near his face against a neutral background

Woman in a black jacket leaning back against a grey studio wall holding a black leather handbag

Black man wearing a black jacket holding a black leather handbag against a plain grey background

Balenciaga 'Heart and Body' Summer 2026 Ad Campaign 2026

About

For the Balenciaga Heart and Body Summer 2026 ad campaign, creative director Pierpaolo Piccioli leans into a raw, introspective minimalism that prioritizes human emotion and material texture. Captured by photographer David Sims, the campaign utilizes a series of intimate portraits and editorial-style shots that oscillate between clinical studio strobe environments and cool, industrial spaces. By pairing an eclectic cast—including Winona Ryder, Harris Dickinson, and Danielle Deadwyler—against neutral, pale backdrops, the collection highlights the tactile nature of structured leather garments, opera gloves, and ornate accessories. The aesthetic thrives on the tension between the subjects' composed, pensive expressions and the high-fashion silhouettes of the pieces themselves. The visual narrative channels a quiet power, often utilizing soft, natural light to emphasize the interplay between skin and leather, or the rigid geometry of a crystal-encrusted visor. Whether featuring mid-shot portraits or wider compositions in minimalist concrete rooms, the execution remains steadfast in its editorial minimalism. This project successfully positions Balenciaga at the intersection of avant-garde structure and relatable human vulnerability, creating a campaign that feels both detached and deeply personal. Through expert use of light and focus, the imagery transforms wardrobe staples into sculptural objects, cementing a sophisticated visual identity for the season that feels both modern and timelessly grounded.