Balenciaga
Balenciaga X Puma 2025
Brand
ProjectBalenciaga X Puma 2025
Date
Jun 2025
Description
Balenciaga and Puma collaborate on a 2025 collection, captured in a series of dynamic, athletic imagery. The work features an artist in all-white performance apparel, highlighting the co-branded technical outerwear and footwear against a dark, neutral studio environment. The project leans into a minimalist aesthetic, utilizing high-contrast directional lighting to emphasize the collection's silhouettes and structural details. Photographer Ari Versluis directs the action-oriented composition, while fashion editor Ally Macrae provides the styling for the featured ensemble.
Style
Vertical, Commercial, Action, Minimalist
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Pure White
Jet Black
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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