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Balenciaga

Balenciaga X Puma 2025
Date

Jun 2025

Description

Balenciaga and Puma collaborate on a 2025 collection, captured in a series of dynamic, athletic imagery. The work features an artist in all-white performance apparel, highlighting the co-branded technical outerwear and footwear against a dark, neutral studio environment. The project leans into a minimalist aesthetic, utilizing high-contrast directional lighting to emphasize the collection's silhouettes and structural details. Photographer Ari Versluis directs the action-oriented composition, while fashion editor Ally Macrae provides the styling for the featured ensemble.

Style

Vertical, Commercial, Action, Minimalist

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color
Pure White
Jet Black
Background

Grey Seamless

Context

Advertising Campaign

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