Balenciaga: Balenciaga X Puma 2025
Brand
Date
Jun 2025
Description
Balenciaga and Puma join forces for the Balenciaga X Puma 2025 collaboration, a luxury fashion campaign centered on a high-energy movement concept. The creative features a subject in layered, monochromatic athletic wear, captured with an emphasis on performance and silhouette. Photographer Ari Versluis employs a low-key chiaroscuro technique to define the subject's form against a dark studio backdrop. Fashion Editor and Stylist Ally Macrae coordinates the technical apparel, which blends signature sportswear elements with a minimalist aesthetic. Artist Yav appears as the featured talent within this commercial project.
Style
Vertical, Commercial, Action, Minimalist
Techniques
Low-key / chiaroscuro
Industries
Color
Pure White
Jet Black
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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