Balenciaga
Balenciaga X Puma 2025
Brand
ProjectBalenciaga X Puma 2025
Date
Jun 2025
Description
Balenciaga and Puma collaborate on a 2025 athletic collection, captured here in a high-contrast commercial series. The project features dynamic movement set against a stark, minimalist studio backdrop, highlighting the co-branded technical apparel and footwear through precise, low-key lighting. Photographer Ari Versluis directs the visual focus on the structured layers and athletic silhouettes, while fashion editor Ally Macrae manages the styling. The imagery centers on movement and geometric clarity, grounding the collaborative apparel in a clean, high-fashion aesthetic.
Style
Vertical, Commercial, Action, Minimalist
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Pure White
Jet Black
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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