Balenciaga

Aug 2024

Balenciaga’s Souvenir Shop 2024 campaign presents a collection of apparel and accessories that integrate tourist-centric graphics with the brand’s signature oversized silhouettes. Photographed by Edouard Plongeon, the campaign balances high-fashion editorial aesthetics with candid, urban Parisian reportage. The imagery utilizes both clean studio lighting and natural light, capturing the garments against both stark, minimalist backdrops and iconic landmarks along the River Seine. Fashion styling by Patrick Welde and hair styling by Natsumi Ebiko emphasize the juxtaposition between structured layering and graphic, souvenir-inspired motifs. Featuring models Ani McCormick, Saffron Yin Ying Cary, and Suj Lee, the series leans into an editorial approach that frames local architecture as a narrative component of the collection.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Bridge

Advertising Campaign