Balenciaga presents the 2025 Handbags campaign, an editorial series that frames luxury accessories within intimate, domestic settings. Captured by photographer David Sims, the campaign leans into a clean, documentary aesthetic that prioritizes soft natural light and tactile textures.
The project features models Mona Tougaard and Sandra Murray in a series of relaxed bedroom portraits. Stylist Joe McKenna highlights the bags through a lens of understated elegance, supported by hair styling from Paul Hanlon and makeup artistry by Lucia Pieroni. The campaign was executed under the creative direction of designer Pierpaolo Piccioli, with set design by Poppy Bartlett and casting by Piergiorgio Del Moro.
