Backslash Brand Identity 2024

About

A series of wheatpaste posters featuring bold black display typography and teal photographic imagery is applied to a weathered exterior wall in an urban setting. The paste-up design forms part of the Brand Identity project for Backslash, featuring creative direction by Talia Cotton alongside design and type contributions by Noah Schwadron and Chris Kim. The composition layers repetitive posters across a textured surface with exposed brick and concrete below. The overall presentation reflects contemporary graphic design and paste-up street advertising.