Azo explores the intersection of personal care and daily wellness in its 'We've Been There Innovation' campaign. The project, developed by Dentsu Creative US, portrays a series of vignettes featuring women navigating common health moments within authentic home environments.
Utilizing a clean, live-action technique, the video centers on relatable routines, placing Azo products within everyday settings like bathrooms and bedrooms. The commercial relies on natural lighting to maintain a grounded, observational tone throughout the narrative.
