Azo
We've Been There Innovation
Brand
ProjectWe've Been There Innovation
Date
Jun 2026
Description
Azo explores the intersection of personal care and daily wellness in its 'We've Been There Innovation' campaign. The project, developed by Dentsu Creative US, portrays a series of vignettes featuring women navigating common health moments within authentic home environments. Utilizing a clean, live-action technique, the video centers on relatable routines, placing Azo products within everyday settings like bathrooms and bedrooms. The commercial relies on natural lighting to maintain a grounded, observational tone throughout the narrative.
Style
Horizontal, Commercial, Clean
Industries
Skincare
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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