Axel Arigato
Not a slide - Pillow Mule
Brand
ProjectNot a slide - Pillow Mule
Date
May 2025
Description
Axel Arigato presents the Pillow Mule in this commercial fashion editorial, centering on the product's design through a series of studio-based compositions. The imagery features model Bilal Bourhattas, captured from an overhead perspective to emphasize clean lines and minimalist studio lighting. Photographer Linus Morales and art director Kat Stump worked to establish a controlled aesthetic. The project utilizes natural light to cast soft shadows across a stark white background, creating a visual focus that avoids distraction. The editorial highlights the footwear through a blend of commercial precision and minimalist styling.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Natural light
Industries
Footwear
Color
Powder Blue
Jet Black
Denim
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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