Axel Arigato: Not a slide - Pillow Mule
Brand
Date
May 2025
Description
Axel Arigato introduces the Pillow Mule in a series of commercial fashion editorials. The campaign features model Bilal Bourhattas, captured by photographer Linus Morales with art direction by Kat Stump. The imagery utilizes a minimalist studio aesthetic, focusing on clean lines and structured compositions. The visuals lean into a bright, neutral palette to highlight the footwear, employing natural light to maintain a soft, grounded feel. This production follows a vertical format, prioritizing a sharp, direct focus on the product and styling.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Natural light
Industries
Color
Powder Blue
Jet Black
Denim
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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