AXA
Monster
Brand
ProjectMonster
Date
Jan 2025
Description
AXA’s commercial project 'Monster' presents a high-stakes narrative set against the backdrop of a sudden urban disaster. The film tracks the immediate aftermath of a colossal creature’s arrival on a city street, contrasting a moment of calm inside a café with the subsequent scale of destruction outside. Produced by Gang Films, the execution relies on live-action techniques enhanced with extensive VFX. The cinematography utilizes desaturated color grading and handheld tracking shots to emphasize the sense of chaos and the sheer scale of the unfolding events.
Style
Horizontal, Cinematic, Desaturated
Techniques
VFX / visual effects
Industries
Insurance
Color
Navy
Medium Grey
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
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