AXA’s campaign, Monster, is a high-stakes commercial featuring a sudden, large-scale disruption in a city street. The narrative shifts from the quiet atmosphere of a café to an unfolding disaster caused by a colossal creature, centering on a protagonist caught amidst the movement.
Produced by Gang Films, the project utilizes live-action technique layered with intricate VFX to manage the scale of the creature’s impact. The visual language leans into desaturated color grading, cinematic lighting, and persistent handheld tracking shots to emphasize the atmosphere of the event.
