AXA: Monster
Brand
Date
Jan 2025
Description
AXA’s campaign, Monster, is a high-stakes commercial featuring a sudden, large-scale disruption in a city street. The narrative shifts from the quiet atmosphere of a café to an unfolding disaster caused by a colossal creature, centering on a protagonist caught amidst the movement. Produced by Gang Films, the project utilizes live-action technique layered with intricate VFX to manage the scale of the creature’s impact. The visual language leans into desaturated color grading, cinematic lighting, and persistent handheld tracking shots to emphasize the atmosphere of the event.
Style
Horizontal, Cinematic, Desaturated
Techniques
VFX / visual effects
Industries
Color
Navy
Medium Grey
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
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