AXA
Being A Woman Shouldn't Be A Risk
Brand
Date
Jan 2025
Description
AXA’s campaign, Being A Woman Shouldn't Be A Risk, is a commercial film that highlights the life journey of a mother and child. The narrative moves from a hospital delivery room to the milestones of early childhood, focusing on the development from infancy to learning to ride a bicycle. Produced by Grand Bazar with representation from Rabbit, the project employs a cinematic, live-action technique. The film uses intimate framing and natural lighting to establish its tone, emphasizing a clean visual approach to its storytelling within the insurance and finance sectors.
Style
Horizontal, Cinematic, Clean
Industries
Insurance
Background
Medical Clinic
Context
TVC / TV Commercial
Associated creatives
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