Aton

Feb 2025

The brand identity for Aton is a comprehensive visual system centered on meticulous typographic hierarchy and minimalist graphic design. Developed through a cross-disciplinary approach, the project spans digital assets, motion graphics, and product packaging, with a core focus on bold sans-serif forms and geometric structural clarity. The execution relies on a high-contrast aesthetic, utilizing a palette of clean monochrome and textured surfaces. From 3D-rendered beverage cans to dynamic mobile interface mockups, the identity maintains consistency through precise type design—incorporating specific typefaces such as Nota, STK Bureau Serif, and Monument Grotesk. Creative direction and design were led by Siggi Odds and Kolbeinn Hamíðsson, with key contributions from Hólmfríður Benediktsdóttir on type design and Guðni Þór Ólafsson on 3D and motion work. The project showcases a structured, modern visual language.

Horizontal, Minimalist, Commercial, Clean

Motion Graphics

Grey Seamless

Brand Film / Corporate Video