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Aton: Brand Identity

Brand
Aton
Date

Feb 2025

Description

Aton’s brand identity project establishes a comprehensive visual language anchored in precise typographic hierarchy and minimalist graphic design. The project explores a structured aesthetic, utilizing a diverse typographic palette that includes Nota, STK Bureau Serif, and Monument Grotesk to create a coherent and flexible brand system. The execution relies on clean motion graphics and 3D rendering to showcase the brand across various mediums, from digital mobile interfaces and tablets to physical merchandise like apparel and beverage packaging. Creative direction and design were led by Siggi Odds and Kolbeinn Hamíðsson, with additional work by Hólmfríður Benediktsdóttir and Guðni Þór Ólafsson.

Style

Horizontal, Minimalist, Commercial, Clean

Techniques

Motion Graphics

Background

Grey Seamless

Context

Brand Film / Corporate Video

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