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Aton Brand Identity 2025

About

This motion graphics sequence showcases the brand identity for Aton, featuring bold black typography against a clean white backdrop. Throughout the video, various objects including a suitcase, a textured stone, and a croissant dynamically interact with the letter o in the brand name. The clean composition highlights precise graphic design principles and playful 3D animation elements. Creative direction and design were led by Siggi Odds and Kolbeinn Hamíðsson, with additional contributions from Aton, Hólmfríður Benediktsdóttir, and Guðni Þór Ólafsson.

Brand

Aton

Project

Aton Brand Identity 2025

Keywords

aton brand identitybrand identityaton typographytypography motion graphicsmotion graphics

Credits

Aton
Graphic Design
Siggi Odds
Creative Direction & Design
Kolbeinn Hamíðsson
Design
Hólmfríður Benediktsdóttir
Type Designer
Guðni Þór Ólafsson
3D and Motion

Styles

VerticalCommercialCleanMinimalist

Techniques

Motion Graphics

Background

White Seamless

Context

Brand Film / Corporate Video
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