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Brand
Aton
ProjectBrand Identity

Aton Brand Identity 2025

Associated creatives

Aton
AtonGraphic Design
Siggi Odds
Siggi OddsCreative Direction & Design
Kolbeinn Hamíðsson
Kolbeinn HamíðssonDesign
Hólmfríður Benediktsdóttir
Hólmfríður BenediktsdóttirType Designer
Guðni Þór Ólafsson
Guðni Þór Ólafsson3D and Motion
Svanhildur Gréta KristjánsdóttirBryndís Silja Pálmadóttir
Svanhildur Gréta KristjánsdóttirBryndís Silja PálmadóttirStrategy
Orri EiríkssonEydís Blöndal
Orri EiríkssonEydís Blöndal
Hörður Axel Vilhjálmsson
Hörður Axel VilhjálmssonProject Management

Tags

aton brand identitybrand identityaton typographytypography motion graphicsmotion graphics

Description

This motion graphics sequence showcases the brand identity for Aton, featuring bold black typography against a clean white backdrop. Throughout the video, various objects including a suitcase, a textured stone, and a croissant dynamically interact with the letter o in the brand name. The clean composition highlights precise graphic design principles and playful 3D animation elements. Creative direction and design were led by Siggi Odds and Kolbeinn Hamíðsson, with additional contributions from Aton, Hólmfríður Benediktsdóttir, and Guðni Þór Ólafsson.