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Brand
Aton
ProjectBrand Identity

Aton Brand Identity 2025

Associated creatives

Aton
AtonGraphic Design
Siggi Odds
Siggi OddsCreative Direction & Design
Kolbeinn Hamíðsson
Kolbeinn HamíðssonDesign
Hólmfríður Benediktsdóttir
Hólmfríður BenediktsdóttirType Designer
Guðni Þór Ólafsson
Guðni Þór Ólafsson3D and Motion
Svanhildur Gréta KristjánsdóttirBryndís Silja Pálmadóttir
Svanhildur Gréta KristjánsdóttirBryndís Silja PálmadóttirStrategy
Orri EiríkssonEydís Blöndal
Orri EiríkssonEydís Blöndal
Hörður Axel Vilhjálmsson
Hörður Axel VilhjálmssonProject Management

Tags

typography motion graphictypography animationwhite typographywordmark corecore wordmarktypographymotion graphic

Description

This motion graphic animation presents clean white typography against a stark black background. The central feature is the word core displayed in heavy, sans-serif letterforms. Subsequent frames transition to reveal a full sentence focusing on graphic design and identity elements. The minimalist composition emphasizes high contrast and precise typographic layout.