Atlantic Records UK: Brand Identity

Brand

Date

Aug 2023

Description

Atlantic Records UK commissioned Explorers Club to develop a fresh digital brand identity. The project establishes a vibrant visual language that balances minimalist typography with an intense, high-contrast color palette, utilizing neon accents in lime green, hot pink, and orange to frame the label’s roster of musical talent. The system centres on a modular website interface that prioritizes functional navigation alongside dynamic graphic design. By integrating motion graphics and retro digital textures, the execution creates a fast-paced, contemporary aesthetic that adapts across static screen mockups and fluid motion sequences. This design system emphasizes bold typography and structured user experience, maintaining a consistent brand presence across diverse artist promotional assets.

Style

Horizontal, Commercial, Graphic

Techniques

Motion Graphics

Industries

Music

Context

Brand Film / Corporate Video

Associated creatives

Explorers ClubGraphic Design

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Atlantic Records UK: Brand Identity

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