Atlantic Records UK
Brand Identity
Brand
ProjectBrand Identity
Date
Aug 2023
Description
Explorers Club delivers a comprehensive brand identity system for Atlantic Records UK, leaning into a bold, digital-first aesthetic. The project establishes a vibrant visual language defined by high-contrast neon palettes and modular web layouts. Through a combination of motion graphics and static interface design, the identity utilizes minimalist typography and retro-inspired digital textures to organize artist rosters and promotional content. The work prioritizes a functional user experience framed by saturated, shifting color blocks and dynamic UI transitions.
Style
Horizontal, Commercial, Graphic
Techniques
Motion Graphics
Industries
Music
Context
Brand Film / Corporate Video
Associated creatives
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