Assembly Label

Jan 2025

The Assembly Label February 2025 campaign presents a series of fashion editorial portraits, capturing a relaxed and candid aesthetic across a variety of outdoor environments. The imagery leans into a clean, minimalist style, utilizing natural light to highlight the textures of knitwear, denim, and cotton staples throughout the collection. Photographer Rob Tennent directs the series with a focus on simple, architectural backdrops and everyday settings, creating a cohesive visual narrative. Each frame emphasizes an understated, modern tone, with hair styling by Georgia Ramman maintaining the focus on the collection's functional garment design.

Editorial, Vertical, Clean

Natural light, Analogue / film

High Street Fashion

Lookbook