Ashton Parsons: Teething
Brand
Date
Jan 2025
Description
Ashton Parsons' "Teething" commercial campaign moves through a series of nighttime vignettes, depicting domestic nursery settings and car interiors. The spot captures quiet moments of parental care, focusing on the calm interaction between a mother and her infant. Produced by AdSmart from Sky, the live-action project leans into a cinematic visual style. The treatment utilizes low-key lighting and desaturated, cool blue tones to establish a grounded, intimate atmosphere for the beauty and health-adjacent product.
Style
Vertical, Cinematic, Desaturated
Industries
Color
Navy
Off-White
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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