Ashton Parsons
Teething
Brand
ProjectTeething
Date
Jan 2025
Description
Ashton Parsons presents the Teething commercial, a spot focused on the realities of parental care. Produced by AdSmart from Sky, the campaign captures quiet moments within domestic nursery settings and vehicle interiors, featuring low-key lighting and cool blue tones. The project uses a cinematic, live-action technique to depict family interaction. The aesthetic leans into a desaturated palette, maintaining a grounded tone throughout the vertical format advertisement.
Style
Vertical, Cinematic, Desaturated
Industries
Cosmetics
Color
Navy
Off-White
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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