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Artworld

Brand Identity
Brand
Artworld
ProjectBrand Identity
Date

Nov 2021

Description

Mouthwash Studio developed the brand identity for Artworld, focusing on a digital-first approach to creative portfolio management. The identity centers on a minimalist web interface that serves as a canvas for editorial imagery and professional curation. The project utilizes a stark monochrome palette and structured grid layouts to elevate diverse photographic work. By integrating bold sans-serif typography with high-contrast graphic elements, the design maintains a clean aesthetic that prioritizes visual readability across both responsive web interfaces and printed stationery. This brand system bridges the gap between artistic presentation and professional commercial utility.

Style

Horizontal, Clean, Minimalist, Commercial

Techniques

Typography

Color
Jet Black
Pure White
Context

Website / Web

Associated creatives

Mouthwash Studio
Mouthwash StudioGraphic Design
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