Artworld: Brand Identity

Brand

Artworld

Date

Nov 2021

Description

Mouthwash Studio developed the brand identity for Artworld, creating a digital-first design system that prioritizes editorial curation. The visual language utilizes a minimalist, high-contrast aesthetic, often toggling between stark monochrome backgrounds and clean white space to frame a diverse range of creative photography and fashion imagery. The identity focuses on structured grid layouts and bold typography to establish a professional, contemporary presence for the brand. Incorporating commercial and minimalist design techniques, the project emphasizes a responsive UI that functions as a gallery for editorial portfolios. The execution includes stationery, logotypes, and web interfaces, all underpinned by a systematic approach to grid alignment and vector graphics.

Style

Horizontal, Clean, Minimalist, Commercial

Techniques

Typography

Color

Jet Black

Pure White

Context

Website / Web

Associated creatives

Mouthwash StudioGraphic Design

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.

Artworld: Brand Identity

Associated creatives

Sign up to gain access to the entire directory. It’s free.

Trusted by