Art-K: Franchise 2025
Brand
Date
Feb 2025
Description
For the Franchise 2025 campaign, Art-K explores the impact of creative education through a candid lens. Featuring testimonials from a young participant and her mother, the project captures personal reflections on artistic development set within an exhibition space. Produced with creative input from AdSmart from Sky, the piece utilizes a documentary style that leans into natural light and a clean, live-action technique. The vertical format frames the dialogue in a direct, accessible manner suitable for modern media consumption.
Style
Documentary, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Gallery
Context
Brand Film / Corporate Video
Associated creatives
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