Brand
ProjectNew Icons

Armedillo & Co New Icons 2024
Associated creatives
Tags
Description
This interior styling photograph for the Armedillo & Co project New Icons captures a curated composition featuring sculptural corrugated cardboard furniture resting on a textured neutral rug. In the foreground, a dark ceramic cup sits atop a saucer on a closed book, catching direct warm sunlight that creates sharp diagonal shadows across the wooden floor. Photographed by Anson Smart with interior styling by Joseph Gardner, the scene emphasizes tactile materials, natural textures, and a calm, earthy palette. The lighting accentuates the ridged texture of the stacked sculptural elements and the deep weave of the rug.
Style
Artistic, Vertical, Warm, Clean
Techniques
Natural light
Color
Camel (50%)
Espresso (50%)
Background
Fabric Texture
Context
Lookbook