Aritzia
Back to Work
Aug 2025
Aritzia’s 'Back to Work' campaign explores modern office attire through a minimalist fashion lens. Photographed by Sarah Blais, the series features model Vika Evseeva in a collection of tailored separates, including structured jackets, midi skirts, and knit layers, captured against both natural light-filled interiors and clean studio environments. With hair styling by David Colvin and makeup by Michaela Bosch, the imagery utilizes editorial techniques such as high-speed freeze and soft lighting to emphasize the silhouettes of the garments. The project leans into a clean, professional aesthetic, highlighting the versatility of tailored fashion for a contemporary workspace.
Editorial, Vertical, Clean, Minimalist
High Street Fashion
Advertising Campaign
