Aritzia: Back to Work
Brand
Date
Aug 2025
Description
Aritzia explores professional silhouettes in the Back to Work campaign. Photographer Sarah Blais captures a series of editorial portraits featuring Vika Evseeva, leaning into minimalist tailoring and structured ensembles. The imagery utilizes clean, high-contrast compositions and natural light to emphasize textured textiles against modern urban settings. The project highlights a versatile range of workwear staples, from silk blouses and knit vests to tailored midi skirts and trousers. Hair stylist David Colvin and makeup artist Michaela Bosch maintain a refined aesthetic across the shoot, ensuring the focus remains on the garment construction and clean lines.
Style
Editorial, Vertical, Clean, Minimalist
Industries
Color
Jet Black
Context
Advertising Campaign
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