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·Area Pre Fall 2024 Lookbook

Model wearing a black laser-cut tiered leather dress with high platform heels and a peaked leather cap on a white background.

Model standing against a white backdrop wearing a black dress, patterned tights, platform heels and a structured jacket draped over shoulders.

Model wearing a dark leather cap and black blazer with floral appliques against a white background for the Area lookbook

Model in strapless ruched white mini dress wearing a leather cap, heart sunglasses, and fishnet tights against a plain background

Model in red cutout jacket and matching patterned tights wearing a black cap against a plain white background

Model in printed colourful patterned jacket and matching shorts wearing black high heels against a white background

Model wearing a black leather cap and chunky silver heart chain necklace against a light grey background.

Model wearing a cap and denim jeans posing against a white background for the Area pre fall 2024 lookbook

Model wearing a structured hat and denim rose choker in Area pre-fall 2024 lookbook

Area Area Pre Fall 2024 Lookbook 2024

About

Area presents its Pre-Fall 2024 collection through a series of studio-based lookbook imagery, capturing the label’s emphasis on structural tailoring and bold hardware. Photographed by Theo Sion and styled by Katie Burnett, the editorial focuses on the interaction between sculptural silhouettes and tactile materials, including leather, denim, and intricate floral appliques. The campaign leans into a clean, minimalist aesthetic, utilising soft and high-contrast studio lighting against seamless white backdrops. Techniques include monochrome grading and a focus on sharp, graphic compositions, incorporating elements such as peaked caps, heart-themed accessories, and platform footwear. Makeup by Celine Martin complements the graphic framing of the garments, resulting in a cohesive visual narrative for the luxury fashion house.