Area: Area Pre Fall 2024 Lookbook

Jun 2024

Area presents its Pre-Fall 2024 collection through a series of studio-based lookbook imagery, capturing the label’s emphasis on structural tailoring and bold hardware. Photographed by Theo Sion and styled by Katie Burnett, the editorial focuses on the interaction between sculptural silhouettes and tactile materials, including leather, denim, and intricate floral appliques. The campaign leans into a clean, minimalist aesthetic, utilising soft and high-contrast studio lighting against seamless white backdrops. Techniques include monochrome grading and a focus on sharp, graphic compositions, incorporating elements such as peaked caps, heart-themed accessories, and platform footwear. Makeup by Celine Martin complements the graphic framing of the garments, resulting in a cohesive visual narrative for the luxury fashion house.

Editorial, Vertical, Clean, Monochrome

White Seamless

Lookbook