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Area

Area Pre Fall 2024 Lookbook
Brand
Date

Jun 2024

Description

The Area Pre Fall 2024 lookbook presents a collection defined by structural tailoring and high-contrast styling. Photographed by Theo Sion and styled by Katie Burnett, the editorial campaign employs a clean, minimalist studio aesthetic to emphasize the interplay between form and texture. The visuals focus on the interplay of leather, denim, and oversized metallic hardware, utilizing soft, even lighting to highlight the garment silhouettes and delicate laser-cut detailing. Across a series of monochrome and vibrant studio compositions, the work features makeup by Celine Martin. With casting led by Andrea Prato and Daniel von der Graf, the project leans into a modern editorial style, effectively utilizing clean vertical framing to showcase the collection's hallmark sculptural accents and playful accessories.

Style

Editorial, Vertical, Clean, Monochrome

Industries

Luxury Fashion Houses

Color
Jet Black
Background

White Seamless

Context

Lookbook

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