Area: Area Resort 2026 Campaign
Brand
Date
Aug 2025
Description
Area presents its Resort 2026 collection through an editorial campaign captured by photographer Bella Newman. The imagery leans into a refined, clean aesthetic, utilizing natural light to highlight the textured details of the garments, specifically a fringed tweed jacket set against an indoor pool environment. Casting for the series was directed by Emma Matell. The campaign documentation employs an analogue film approach, grounding the collection in a deliberate and poised visual tone.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Color
Cream
Charcoal
Background
Outdoor Pool
Context
Advertising Campaign
Associated creatives
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