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Woman in white fringed tweed jacket holding a white cup near an indoor swimming pool for the Area Resort 2026 campaign.
Woman in white fringed tweed jacket holding a white cup near an indoor swimming pool for the Area Resort 2026 campaign.

Area Area Resort 2026 Campaign 2025

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Area presents its Resort 2026 collection through an editorial campaign captured by photographer Bella Newman. The imagery leans into a refined, clean aesthetic, utilizing natural light to highlight the textured details of the garments, specifically a fringed tweed jacket set against an indoor pool environment. Casting for the series was directed by Emma Matell. The campaign documentation employs an analogue film approach, grounding the collection in a deliberate and poised visual tone.

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