Area
Area Resort 2026 Campaign
Brand
ProjectArea Resort 2026 Campaign
Date
Aug 2025
Description
The Resort 2026 campaign for Area captures the house's latest collection through a quiet, editorial lens. Photographed by Bella Newman, the series moves away from high-gloss studio aesthetics in favor of a clean, natural light approach that highlights the intricate textures of the featured tweed tailoring. With casting by Emma Matell, the imagery maintains a focused, minimalist geometry. The campaign utilizes analogue film techniques to emphasize the interplay of light and shadow, grounding the luxury apparel in a relaxed, domestic setting.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Cream
Charcoal
Background
Outdoor Pool
Context
Advertising Campaign
Associated creatives
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