Applebee’s enters the beauty space with the "Taste My Face" promotional video, a high-energy commercial blending fast food culture with cosmetic branding. The project, produced through a collaboration between London Alley, TownHouse, and Heavy Duty Projects, channels a music video aesthetic to showcase lip gloss products.
The piece utilizes live-action technique and cinematic framing, centering on a group of performers in a red-themed set. The action unfolds across a glamorous dressing room and a stage featuring an illuminated apple-shaped neon sign, punctuating the choreography with bold product close-ups.
