Applebee's Kicking off the NFL season with 50¢ Boneless Wings 2024

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Applebee's leans into the excitement of the NFL season with this promotional campaign centered on their 50¢ boneless wings offer. The spot utilizes a live-action technique to bridge the gap between the dining room and the gridiron. The commercial, produced by agency partner Grey New York, captures a high-energy interaction as football players in team jerseys integrate into the restaurant environment, serving patrons and engaging with the dining experience. The visual execution relies on warm interior lighting and dynamic camera motion to maintain a clean, cinematic aesthetic throughout the promotion.