Apple, Dua Lipa: Radical Optimism Tour - Shot on iPhone 17 Pro
Date
Sep 2025
Description
Apple and Dua Lipa present a documentary-style look behind the scenes of the Radical Optimism Tour. Shot on iPhone 17 Pro, the project captures the transition from private moments in hotel rooms and rehearsal spaces to the high-energy atmosphere of sold-out arena performances. The film utilizes a vertical framing and live-action technique to maintain an intimate, mobile-centric perspective. With creative direction from the agency TBWA\Media Arts Lab – LA, the narrative shifts between quiet morning preparations and the kinetic energy of stage lights, emphasizing the performance of Dua Lipa throughout her tour.
Style
Documentary, Vertical, Action, Clean
Industries
Color
Gold
Jet Black
Navy
Background
Hotel
Context
Music Video
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