Logo

Apple

Women’s Lacrosse Team ULTIMATES
Brand
Apple
ProjectWomen’s Lacrosse Team ULTIMATES
Date

Jan 2025

Description

Apple showcases its latest integration with sports analysis in this campaign, featuring a women’s lacrosse team navigating both practice and tactical reviews. The film captures the athletes training on an outdoor field before pivoting to Mac laptops for high-level performance data analysis. Produced by AOI Pro. with agency support from TBWA\Media Arts Lab Tokyo, the creative employs a clean, live-action technique to document the integration of technology into athletics. The visual execution utilizes drone footage and natural daylight to maintain a cinematic quality throughout the sequence, emphasizing the coordination between on-field action and off-field preparation.

Style

Vertical, Action, Cinematic, Warm, Clean

Techniques

Drone footage

Industries

Consumer Electronics

Color
Navy
Pure White
Charcoal
Background

Sports Venue

Context

Advertising Campaign, Brand Film / Corporate Video

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