Apple Watch

Mar 2026

Apple Watch's 'Dancing Counts' project highlights the wearable's motion tracking through a high-energy series of choreography sequences. The commercial film captures performers across varied environments, including urban rooftops and basketball courts, integrating green motion graphics to visualize hand movements against the backdrop of live-action technique and saturated, warm tones. Produced by Surreal Hotel Arts, the project utilizes vertical framing and stylized visual effects to track movement in real-time. The edit maintains a rhythmic pace as it cuts between dancers, emphasizing the fusion of performance and consumer electronics technology.

Vertical, Commercial, Action, Saturated, Warm

VFX / visual effects

Consumer Electronics

Advertising Campaign, Social Media / Short Form Video