Apple Watch: Dancing Counts
Brand
Date
Mar 2026
Description
The Apple Watch commercial, Dancing Counts, features a series of high-energy performances showcasing motion tracking integration. The project captures dancers in varied urban environments, utilizing live-action technique paired with prominent green VFX visual effects to highlight gesture-based movement. Produced by Surreal Hotel Arts, the work maintains a fast-paced rhythm across multiple locations including rooftops and city tunnels. The campaign leans into a saturated aesthetic, employing high-contrast lighting to complement the dynamic choreography.
Style
Vertical, Commercial, Action, Saturated, Warm
Techniques
VFX / visual effects
Industries
Color
Lemon
Jet Black
Navy
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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