Apple
Vini Jr.
Brand
ProjectVini Jr.
Date
Jun 2026
Description
Apple showcases the versatility of their wireless earbuds in this commercial featuring athlete Vini Jr. Directed by Aube Perrie, the film leans into a fluid, rhythmic aesthetic as the subject moves through varied indoor hotel settings and outdoor urban corridors. The project features choreography by Ryan Heffington and cinematography by Jake Gabby, utilizing a cinematic, live-action technique to capture the movement. The edit emphasizes warm lighting and slow motion sequences to highlight the dynamic performance.
Style
Vertical, Cinematic, Warm
Techniques
Slow motion
Industries
Consumer Electronics
Color
Pure White
Jet Black
Background
Hotel Lobby
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.